Gather your critical persona-building details and really get to know your visitor. Who exactly are they? Where do they live? What do they like?
AUTOMATICALLY place your customers in the campaigns that speak directly to what they value. Demonstrate a level of communication that shows you understand and CARE.
Build trust while moving your visitors through your sales cycle. Nurture anonymous leads into high-value leads, then act!
Marketing automation is the act of strategically using software to effectively and efficiently deliver targeted marketing email messages, automatically. It's customer friendly, brand-integrated and always right on time!
InboundMagic! is LWD's own customer targeting email Marketing System complete with strategy, branding and support. Turn your anonymous visitors into high-value leads! We'll help design your strategy, provide technical support, and guide you through the entire process!
YOU are expert in your field. Tell your story to teach people why you're the best. Use blog posts, social media, website posts and good old fashioned advertising to evangelize your message and attract your traffic. Inbound marketing.
Once visitors have come to your site, build a trusting relationship and get to know more about them. The InboundMagic! system uses innocent "persona-clarifying" questions to build a lead profile while leading up to capturing the coveted email address!
Now you have their profile details, AUTOMATICALLY add the new leads to email campaigns tailored JUST FOR THEM. Are they a parent? Do they prefer silver or gold? Can they swim? You'll know the answers to YOUR important questions and you'll deliver the right campaign to the right person at the right time, automatically!
Assign points to visitor actions and watch your most active users bubble to the top.
Continue your brand's familiar look-and-feel through your website right into their inbox.
Don't have time,resources or knowledge to build and operate campaigns? We've got you covered.
Push all your newly collected leads to your existing email marketing platform if you already have one.
Nowhere else do you get better results than email marketing. Its still the most popular outreach option.
Use what you have and build on it. Some of your best customers may be the ones you already have.
A few more common answers about how InboundMagic! works
Its email marketing and much more. Initially, your visitors will be anonymous but even then a profile is created and their actions are tracked. We ask "innocent" questions to gather bits of information with the ultimate goal of receiving an email address. THAT'S when the magic begins. Your leads can be added to campaigns that contain a series of targeted scheduled emails, automatically. Simple email marketing can't compete.
It will. We'll need to add a small bit of code to manage the data collection but once complete, you'll have the ability to adjust your communication to fit your needs.
Constant Contact and MailChimp are well-known email marketing tools. Their shortcoming is that they can't act and react based on the activities your visitor performs on your WEBSITE.
Yes! We take your logo, color scheme and brand messaging to build popups that are seamless with your website. Your visitor will never know its not part of your website.
Yes. Google Analytics works alongside InboundMagic! providing a great way to track your aggregate traffic and other critical metrics such as bounce rate. We can help you with this too.
Yes! In fact we have a special program for marketers that would like to brand InboundMagic! for their own clientele. We offer different configurations and differing levels of support. You can find more details about InboundMagic!'s White Label option here.
A few companies happily enjoying InboundMagic!
Select the right program for you. Need assistance? We're happy to chat with you about it. No obligation.